Twickenham Launches Broadcast Centre at Stadium

Twickenham Stadium has launched a new broadcast area called The Studio, allowing for hybrid and digital events to achieve a higher level of production. The Studio features state of the art, broadcast media quality hardware and software, enabling event organisers to create richer content for digital first events.

The centre piece of The Studio is its state-of-the-art 'smart LED studio' managed by Eclipse. The area features a 7.5m x 3.5m LED backdrop, a full scale broadcast lighting rig, cameras and content & design facilitation. There is also a separate green room facility situated just above the studio, also for use by event planners for dressing rooms, practice areas and catering.

With the industry continuing to be influenced by the global pandemic, The Studio offers event organisers the flexibility to create hybrid meetings, but also quickly switch to broadcast content if needed, all in a ready to go solution. The Studio is designed as a fully Covid-19 secure environment in keeping with the rest of the stadium and comes serviced by an experienced crew.

"As with all innovations at Twickenham, we've worked closely with our clients, as well as the team at Eclipse, to create a space that is fit for the next evolution of event organisers," comments Nils Braude, Managing Director, Twickenham Experience Ltd. "Organisers now need to be both event professionals and media experts. With the introduction of The Studio, we can now give them more support and options, throughout the stadium, as their event evolves. Most importantly, we're able to offer them quality and high-end production at every level."

As well as live broadcasting, The Studio can be used to pre-record content, with specifically designed, branded and bespoke backdrops, produce high quality webcasts, and even video conferencing, with the capabilities of feeding in multiple speakers from anywhere in the world into the main studio.

Robin Purslow, Managing Director of Eclipse comments "Eclipse are delighted to be working alongside Twickenham Stadium to expand our virtual and hybrid event offerings. We are seeing a huge increase in demand for our production services, supporting clients to deliver their events. Having worked at the stadium many times over the years, we saw the location, space, connectivity and flexibility offered at Twickenham as the obvious venue to site our premium Smart LED Studio, to complement our other studio offerings."

"As a venue we need to adapt to a new event world and we are seeing a real demand for innovations like The Studio," concludes Nils. "We're looking forward to working with the team at Eclipse to support our clients to do something really extraordinary."

To find out more about The Studio click here.

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