Twickenham Introduces Pitch Side Conferencing
Twickenham Stadium is expanding its conference capacities by offering the stadium's seating 'bowl' for upwards of 1,000 delegates. Ideal for main plenary sessions that work in tandem with the stadium's many other spaces, the venue is combining a selection of highly visual mobile screens and staging set ups, with conference hospitality, offering a striking and original conference environment.
The innovation plays to an emerging trend of larger conference enquiries that are increasingly looking to Twickenham, as well as those that want to get closer to the pitch and experience the stadium bowl more closely. It also allows the stadium to expand its conference capacity to 3,000, although the stadium bowl seating can comfortably take many more.
"More and more of our clients are asking for 'more Twickenham' and to get closer to where the action takes place," commented Johanna Byrane, Head of Business Development, Twickenham Stadium. "They come to us because we can help them deliver big brand messaging in a unique way. Using the in-built bowl seating really ups the experience and carries a bigger punch for the event."
The stadium bowl offers a different style of event layout, ideal for an opening or closing session before dispersing the delegation into breakout spaces across the stadium, from 8 - 800 theatre style. The set-up is already being well received by both corporate 'brand-heavy' events, as well as association meetings and conventions.
"The technical infrastructure that we already have in place is outstanding. Using our existing jumbo screens and now with our mobile screen options, we can put huge presentations, branding or video right in front of our audience in high definition and with the same level of connectivity to stream and beam the content around the world," continues Johanna. "We then complement that experience with first class hospitality either staying pitch side or back within our main conference spaces. It's an 'Alfresco Auditorium', a new way of doing things and the feedback has been really strong from our customers."
"As a technology-based company, it's been exciting to look at the pitch side stage experience that we can offer at the stadium," commented Ian Walker, Managing Director, LEDhouse. "Using the latest technical solutions for outdoor experiences, we're working with Twickenham's customers to create bespoke staging and screening options that add impact and power to their presentations. At the same time, we have the technology to offer incredible clarity for the audience despite the size of the screen."
The stadium bowl can be used alongside any of the venues existing 34 event spaces, or 150 pitch facing boxes, and works well during the warmer months of the year.